Slashy (YC S25)
Ad creative and campaign visuals for an AI assistant that turns inbox chaos into calm.
A suite of polished paid social and launch creatives designed to make an AI email product feel useful, calm, and immediately legible.
The creative system frames Slashy around emotional relief: fewer open loops, fewer inbox spirals, and clearer next actions. The ads pair soft gradients and familiar interface cues with direct messaging built for quick-scroll comprehension.
The campaign assets were built as modular social units, balancing product clarity with a calmer, more human tone for AI productivity. The creatives increased WoW revenue by over 20% in the first month.
4:5 paid social cards
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1:1 campaign creatives
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Video creative
A paid social video showing how Slashy turns inbox stress into a calmer morning routine.
The pacing keeps the product feeling light, human, and immediately understandable while staying close to the calmer Slashy campaign system.