Human Longevity
Growth Campaigns, Brand Messaging, Website & UX, Sales & PR.
Translating advanced diagnostics, genomics, and AI-powered longevity care into premium, conversion-focused campaigns.
Selected Campaigns
Growth campaigns across paid media, email, and PR — built for a high-consideration, multi-month sales cycle.
Executive Health Campaigns
Full-funnel campaign system for HLI's $8K preventive health program — ad creative, landing pages, and email targeting high-net-worth executives. Complex medical product, premium messaging, no fear-based framing.
$1M Cancer Prevention Pledge
Campaign messaging and creative system for HLI's biggest brand differentiator across web, social, email, and PR — making an extraordinary claim feel credible, not like spin.
Genomics Product Launch
Full GTM for HLI's $599 whole genome sequencing product — Google Search, paid social, and product marketing guide. Positioned around longevity intelligence to differentiate from 23andMe.
Website Strategy & UX
Built and coded HLI's main website using Claude Code. Focused on messaging hierarchy and conversion flow across executive, employer, and prospect entry points.
Monthly Longevity Guide
A recurring editorial piece sent to executive members — translating new longevity research into clear, actionable framing. Designed and written to keep HLI's scientific authority present between clinical visits.
Video Creatives
Short-form video assets produced for paid social and organic — combining AI-generated imagery with clinical proof points to drive awareness and conversion at the top of the funnel.